The Web has an unlimited affect on how people communicate, shop, and work. The media or Internet, during the Obama Presidential primaries provided us a glimpse into this issue, whereby cyber contributors proved that the media in it’s current day format, can really contribute towards loosening the grip technologies and media presentation and projection previously had on us-the place we had been the silent viewing majority, to a chatter and interactive mass: keep in mind Tienamen Sq., Iran, Youtube and so on.
In the past, one may argue (and I definitely have) that tv as common tradition functioned as an important cultural terrain for mediating and negotiating vital social change (Bodroghkozy: 1992, 2001, 2004). People are not restricted to the distance they will travel by way of as a result of science and technology have made that potential.
Post shelf lifetime of the difficulty hardly was there anymovement on the identical until either there is a reference by any for private achieve (other than the relative of the person involved) or on the occasion of anniversary reminder by the media who needed to fill in the primetime slot.
These 4 epochs: the tribal age, the age of literacy, the print age, and the electronic age are each outlined by a unique technology, which has influenced the social and intellectual environments of society (thereby making them mediums as outlined before).
Rushkoff doesn’t restrict his writings to the effect of technology on adults, and in Enjoying the Future turns his attention to the era of people growing up who understand the language of media like natives, guarded in opposition to coercion.